Helping 1 million sari-sari stores transform through technology

Who We Are

Growsari incorporated is a startup like no other. We believe in hyper-growth. We believe in the power of complex emerging markets like the Philippines. We believe that we are best placed to disrupt the market.

Our founding team and investors are veterans in this industry – they have experiences in P&G, Unilever, Boston Consulting group, Smart, Jollibee and have run their own businesses and consulted with the top companies in the region. We are advised by the who’s who of this industry and have tie-ups with some major companies in the Philippines.

What Drives Us

Think about it. The sari-sari universe has over 1 Mn stores across the Philippines, and is estimated to be a gateway to a $10 Bn USD market annually. These stores are the epi-center of our everyday life, giving over 100 Mn of us daily access to our necessities. They hold strong powers of influence – often telling us what is popular and what is new!

YET the average store owner barely makes her ends meet – stuck between an increasingly demanding customer and the middlemen traders who squeeze their margins. This chain of middle-men is no different from the travel industry in the 2000s (remember travel agents?), from the middlemen in the insurance industry (remember insurance agents) and many others which have gotten disrupted. Just connecting them to the company directly can add up to 50% to their earnings. And this is just the beginning – add smarter inventory planning, financial inclusion and a few others and you are looking at a transformed industry.

And so, simply put – we believe the sari-sari store owners’ time has come. We empower the store owners. We directly connect store owners to companies – using technology supported by amazing customer service.

Our target is clear – double the earnings of 1 Million Filipino sari-sari small businesses. We will make money (this is NOT a non-profit) – but we believe it will be sustainable if the whole eco-system earns more. To enable that, we are en route to creating the best team that exists.

Be A Part Of Real Change

We are always on the look out for great people to help bring our vision to life.

See Our Vacancies
Contact Us

L- 29 Joy Nostalg Center, Adb Ave., Ortigas Ctr., Pasig, Metro Manila

Globe: 09273751080
SMART: 09293587930

Monday—Saturday: 9:00AM–6:00PM

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